Helping users decide what to eat by designing a smarter, more personal food experience.
That was the question most users kept asking themselves—and the one that brought this project to life.
The idea behind CustomCook was simple:
People want to eat better, but most apps only throw a bunch of recipes at them. They don’t know you, your health goals, your food allergies, or your kitchen. And if you're like most people, you end up defaulting to toast or takeout.
CustomCook wanted to flip that.
A personalized AI-powered food platform that learns what you like, respects your dietary needs, and even offers the option of having a chef cook in your home using your own tools or ingredients.
That’s where I came in—to help make all of that feel human, useful, and simple.